A Practical Example - Setting Up A PPC Campaign To Advertise These Forums

The full thread is here.

Continued...

He, he, couldn't be better timed because I have a ton of questions.

I've done a bit of Adwords but, frankly, I don't understand even half of it.

Thanks for the offer and you're going to be helping the forum more than you think because the first questions I'm going to ask are about advertising this forum via PPC!

Right from the start of the forum I've been saying that I had $10K - $20K I was going to spend on advertising. Well, I've never quite gotten that off the ground. Now would be a good time.

Where do I start?

This is what I'm hoping to achieve
1. Getting people not just to come and browse but to register and ask questions/answer questions/take part in discussions
2. I'd like to attract B&M business people. My research has shown that there are so, so many of them who don't realise there's a huge market in profitable websites
3. I'd like to attract sellers/buyers looking for information on how to sell / buy
4. I'd like to attract people outside of the industry to sign up and post e.g. we've recently had a journalist who's working on an article about site buying, a lawyer specialised in IP work etc.

Would it be okay to discuss the stats of our campaigns publicly in this thread so others can benefit?