What attracts buyers to a site and what makes them bid higher?

An extract from a VIP Lounge thread:

30 things that make a site more appealing to the buyer and increase the selling price.


[*] prime real estate i.e. good domain name (preferably also registered in other TLDs for safety)
[*] good stats, good stats, good stats (on traffic and earnings) - reliable and long term stats make a huge difference
[*] a long, unbroken WHOIS history: an aged domain that has never been allowed to expire


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