Fear, uncertainty, and doubt; A satire to The evolution of a culture, from the hands of the founders

Fear, uncertainty, and doubt; A satire to The evolution of a culture, from the hands of the founders


In the beginning was the Mission Statement. And the law said Don't Be Evil. And it was good.

And a book began to be written that contained the names of all the peoples in the world, so all could know of one another. A book was designed to list and allow connection to all life in the world.

After the beginning, the Identity was established and the tablets were handed down. Truth was set in stone and the ten core principles to guide the actions of a global civilization were established. And the people learned ‘Ten things we know to be true’.

In time, these truths served to build a culture of understanding and caring amongst all people. The culture became a staple and a way of life, almost a verb that enabled knowing, helping all to thrive and prosper.

As this era of good progressed, the culture was continually rewarded with growth and power. Their acquisitions of other cultures enabled growth to continue. And the source of the principles was rewarded with ever greater power.

And this book of digital life grew to reach the hidden corners of the world, and reached the best and the worst of its peoples. And all that were written in the book had life and prospered.

And the law said Don’t Be Evil. And it was good.

And the book continued to grow. The pages circled the world. And with knowing came even greater power. So the culture of the book decided to use the power granted it. With this power, the culture decided to create the perfect world.

And those people who would abide by their definitions of value were rewarded. And those who did not follow the law, and the tablets with the 10 truths, were punished. Judgment and justice were born into a new digital age.

As the culture grew, there came a point where control and power became absolute. The culture found itself unable to control the power within, as their people could destroy lives, businesses, futures and dreams with the press of a button.

Judgment became ever more swift. Names were erased from the book, and digital death was administered to all who would not or could not live up to the ideals.

And the culture experienced absolute power. Fear, uncertainty, and doubt arose over how to be the best member of the culture, and was debated. Lives and business were restructured to comply with the ever-changing edicts. Confusion reigned, even in the face of guidance, due to the speed of change.

Within these attempts to conform to the culture, procedures emerged and were taught by masters. The elders tried to keep up, but the culture no longer wanted compliance with known commandments. It chose to render judgment according to hidden ideals as a god.

And the original delete button was replaced by a master delete to accomplish mass extermination of the names in the book. And the bear of an edict was not quite so black and white any longer. Those incapable of conformity were removed from the book. Confusion grew as life was erased. Instantaneous digital death became a simple matter, with only an index to be revised.

Thus were the beginnings of the battle between a god and the people all those years ago. Demand for perfection and adaption to the law became the requirement for survival in the book, but the demands were legion, numbering as much as 500 in but a single year. No one name could hope to meet the vagaries within the demands for allegiance. Survival depended upon adherence, but not one was perfect enough to meet the demands of the law.

And the law said Don’t Be Evil.