How Make Money Online products wear down your resistance

Meet Bob, my imaginary friend and aspiring "Digital Entrepreneur"

Bob wants to learn everything there is when it comes to making money online. He keeps an open mind and a cautious approach because the net is full of scams and dishonest people trying to grab your money.

Bob receives tons of spammy promotional emails, he signs up to numerous MMO newsletters and he probably frequents WF and other such places where he goes through several ebooks and WSO sales pages on a daily basis. He knows that most are junk and he thinks he knows how to spot them bad ones a mile away because he's got a sixth sense for spotting B.S. and a seventh sense for spotting an opportunity! (A free ebook taught him that)

Bob reads some of these long sales pages and watches the associated videos with a sense of superiority granted to him by his (supposedly) superior understanding. He has probably made a habit of sneering in front of his screen at the stupid people who fall for that kind of stuff.

Bob thinks he is "too smart to fall for such things" because he is observant and responsible (he does have a sixth and seventh sense after all!) He knows that "some" super-affiliates or gurus are making millions so it must be true that they found a get-rich-quick method that works!
So it's a matter of time and patience until Bob finds an insta-rich method for himself and what better place to look for such hidden jewel than the minds of those gurus themselves and their holy e-scriptures?
Sure most will be misleading but some "must" be legit!
Maybe one in ten... even if it's one in 100 Bob is determined to find that one rags-to-riches method that works!
When he finds that method all his hard work reading ebooks will be rewarded with untold riches.
Some people did became rich from reading ebooks after all -look at the Villas and the cars in the video dammit!

So as he trawls through numerous sales pages he will eventually stumble on some tiny detail that catches his keen attention. His extra-sensory perception for online moneymaking will start to tingle, maybe he's on to something those other plebs couldn't possibly spot!

This incredible finding can be some "hidden" meaning, spotting the "trick" behind the "trick" or generally anything that feeds his ego and gets him thinking that other people who went through the same video or sales page were again too stupid to think how Bob himself thought...
...the sales page seems to be talking to him directly -yes to Bob himself!- and he might start thinking that maybe, just maybe, the sales page isn't complete garbage after all!
After all we know that every 100 or so worthless MMO products there's one that's a real "ATM machine", right?
So maybe that's it!

He will continue on, intrigued to find if his intuition, (his seventh sense) is correct and whether he can grab this "golden" opportunity if it's indeed what he was looking for... After all its only $247 *holy cr*p" it's ONLY $97 for a limited time only!!

Bob is tired from all that searching but he feels he is now rewarded for his hard work as he has (probably) finally found the Holy Grail of online moneymaking, and in discounted price too!

From that point onwards its a downward spiral for Bob fueled by his own ego, greed and a good dose of confirmation bias.

It's a lot easier for Bob to believe he is right and found that one quick road to riches he was looking for at last than it is to admit he was wrong once again.
So Bob will eventually cave in and shell out those $97, after all he's got a 60-day total-satisfaction-or-your-money-back guarantee and all these "bonuses" must count for something, no?


Sad thing is that Bob will probably never admit he was wrong and that the only person to blame for falling for another MMO product AGAIN is Bob himself.

He will blame the gurus, the big players, the SERPs, the whole internet but not himself...

... so he will try again and again, having learned nothing.