• Salesman Versus Psychologist

    Most psychologists are not very good salesmen. They are human beings, after all.
    Most salesmen are not psychologists, but the techniques they use to sell have a psychological basis.

    If you want to be a salesman, and you haven't natural talent, you have to be trained. It's not an education process, it is learning what works, what persuades people to buy whatever tschotchke you are selling. Salesmen learn how to behave to their best advantage in whatever situation they are in. It doesn't take a lot of brainpower to sell things, it does take some time to learn techniques that have been proven to be effective over the years - and someone to teach those techniques.

    What I'm saying is that an effective salesman learns the rudimentary knowledge of "how to sell". He doesn't need the theoretical basis that derives from an educational background in psychology, he needs to learn what works, what approaches allow him to make enough commissions to give him a living.

    You have to understand that a lot of web traders, whatever branch of manymeykinga (that's russki for web moneymaking) they operate in, don't like, could not countenance, actually selling to people face-to-face. Give them the anonymity of the web and a low probability of physically meeting a customer and they make sites that sell things. The eleventh commandment applies - thou shalt not be found out. If they cheat and lie through the medium of bogus reviews and inflated claims, the onus is on the user to prove that they have been swindled.

    There's a lot of twaddle being sold as a means to web riches these days, but some of those "make money quick" schemes could work - if you can stand using the "hard sell" methodology. The "hard sell" puts a lot of people off using those methods, which suits the people marketing the courses. They get the cash for their teaching, and the marketplace has less competition because people reject the methodology.

    If you get a basic course on how to play poker, you are usually taught the rudiments of limit holdem, because that's easy to explain. The elements of no-limit holdem are something you learn from experience.
    Analogously, a basic web course can teach you how to make money, but the easiest thing to teach is the hard sell method. A lot of the gentler ways of manymeykinga require a subtle appreciation of how the web world works, which cannot be taught and applied in a two week intensive learning experience.

    The fast track approach to manymeykinga is the same concept as training a salesman, rather than a psychologist. The focus is on technique, actual knowledge of the theoretical basis is not necessary.

    There is a school of thought that says "follow your guru" - in other words, if you have found a method that makes money, stick with your teacher's ideas and pay scant attention to alternatives until you are making enough money to sit back and think about what you are doing. If you can stand the "hard sell", and your only worries are whether you are behaving within the law, I would call that a valid approach to manymeykinga.

    OTOH we like subtlety around E-P ...
    This article was originally published in forum thread: Do you make money on-line? started by Hoopsah View original post