[[ From the thread about "Assuming, to put some kind of boundary on it, 150 hours of focused learning time, what course of study for this individual would you recommend? "]]
I went to the Full sail site and see what you mean Clayton about using their course list as a template for what to learn. I took their course list and used it to come up with what I thought might be one approach to the material to cover.
As the core subjects:
Internet Business Models
Fundamentals of Web Design
Introduction to Web Interface and Usability
Website Advertising and Design Principles
Search Engine Optimization
Social Media Optimization
Web Analytics and Reporting
Intro internet marketing (covering affiliate, ppc, viral etc. in brief) (added this one, not part of original course offering)
Electives depending on type of site, how it would be marketed
Principles Viral Marketing
Global Internet Marketing Strategies
Pay Per Click Campaign Development
Introduction to Mobile Advertising
New Media Distribution Channels
Internet Consumer Behavior
Using the above 'core categories', I went ahead and divided up the recommendations above.
SEO -- SEOmoz guide (Clayton)
Useability -- Don't make me think (Clayton)
Intro Marketing -- PPC Classroom,PPC and affiliate (Clayton)
Web coding -- w3schools (Clayton)
General marketing -- gurus such as Caples (I actually read him many years ago), Kennedy, Halbert (Trustbutverify)
In answer to your question Ken, "Have you studied anything in this field yet?'in some sense I have in that I've read a ton on marketing, including some about the internet. I'm also somewhat cognizant of graphic design as I needed to oversee the preparation of ads and promotional stuff I had done by graphic designers for a business I ran. I realize 150 hours is a drop in the bucket but just knowing some of the better sites and more current stuff helps a lot.
Kay, I hadn't thought about the datedness of books on the internet. I would think this would apply especially to latest social marketing, sep, coding. Really, any good stuff to read, sites to see, that you've found valuable and feel that would be helpful to someone starting out would be helpful. I've already found many ideas simply by going thru the EP site.
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