Podcasts and their role in getting traffic

[[From the Ideas For Getting Traffic Thread]]

New member here, and I just came across this thread and just have to put in my 2 cents about how much of an impact podcasting has made in my business.

Short and sweet: it's been huge, and I never expected the kind of reach that podcasting (and more specifically, putting the podcast on iTunes) has given me.

In 2011, in preparation for a presentation at Blog World Expo, I had surveyed my blog readers and asked them one question

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This is from a pool of over 2500 respondents, again - those who were reading my blog at the time of the survey. I knew I had some reach on iTunes (I was and still am getting emails from people who find me on iTunes at least 4 or 5 times a week), but never knew it accounted for this much reach.

Now, this is not to be confused with my #1 Traffic source, which is actually Facebook (mostly for returning visitors), but I do now my blog gets a significant amount of new eyes (and ears) on it from the podcast. It's hard to determine exact traffic from iTunes and other podcast directories, because unlike YouTube, there's really nothing to click on. On through unique urls can you determine click-throughs, but even then there are show notes on the blog when you have a podcast that people are more likely to click on.

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I hope this helps, and if anyone has any questions about podcasting, let me know. I've recently helped a few of my colleagues setup their own podcasts and get to as high as #2 in the business section in iTunes (although it did help he has an existing audience and email list to push) - that's not to say you need one in order to get exposure in iTunes. If you have good content, quality audio and a decent looking podcast logo, it's fairly easy to get in the New & Noteworthy section in iTunes.

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