Flippa latest blog post: New Feature - Website Due Diligence
My reply to their post - which Flippa always holds for manual approval in case I've said something they don't like - is below:Youíll notice a new link, View the Full Due Diligence Data For This Listing, located under the main stats section on the auction page. Click on it to reveal the due diligence page
Your thoughts?Nice move, Luke. More information is always a plus.
I'd be careful about calling it "Full" due diligence anything. You don't want to give the wrong impression. Data is but a small part of the due diligence. 99% of DD is in interpretation of the data, coming up with the right questions, extracting what the seller is trying to hide, evaluating risks, making informed projections on the site's future performance etc. More than all of that it's in the analysing of the accounts, examining proof of earnings and uncovering the numerous fiddles used by Flippa sellers to drive up apparent profit and hide risk.
I don't take on any more due diligence work but having done DD on millions of dollars worth of site purchases I can categorically say that having the right data makes for a good start.
"And finally, the feature Iím most excited about, SEMrush data. SEMrush provides an estimate of the organic traffic being generated by the site as well as an indication of what it would cost to purchase that traffic based on AdWords cost per click data."
That's a good example of junk information. Associating free traffic with its likely cost if it were PPC traffic is a standard con by sellers that you've been supporting and encouraging. I've explained the flaws and either you don't understand them or you are intent on promoting the misinformation to artificially drive up prices.