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Thread: Just Curious

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    Just Curious

    Hello Experienced People,

    Ive joined this forum because as my name suggests Im curious

    Im a struggling forum admin/owner who has been at it now for 7yrs, I run a fairly niche site using vB4 - 9,000 members - 35,000 unique visits/1.22 million page views per month. I make around 10,000 a year from the site after costs using a combination of Adsense (5k), Skimlinks (2k) and Trade Ad Sales (2k). I was approached by this company in the summer who offered to buy my site for $90,000 which I dont know is a good or bad offer?

    I keep thinking Ive done a lot of the hard work in building the community (which is still growing) but I dont have the knowledge/experience to make a better job of monetising it.

    Hopefully by joining this forum I will get a good idea where to go next.

    Thanks

    Curious

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    That's around 56K at current exchange rates which really isn't bad as it goes, it's probably not as high as they'll go for your site either if it's a first offer. Have they asked for traffic figures and accounts? Chances are they want your forum for the potential they see as part of their forum network and may not be that interested in what revenue it's generating now.

    If you enjoy what you're doing with the community now and you want to keep doing it then you could ask VerticalScope if they'd be interested in paying for advertising on your site rather than buying it outright. Personally I think I might be inclined to take the money & run but of course it would depend on how much work it currently needs and how fed up I am with doing it.

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    Top Contributor crabfoot is a Premium Member
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    It does sound like a very nice offer. I would definitely be tempted. OTOH we have members who specialise in forums. Perhaps you should wait for their comments.

    If you are serious about selling you can contact Peter "I buy forums" Davis directly - he likes forums!

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    Thanks for your thoughts Dave, yes I disclosed traffic figures and revenue details etc.

    Ive just looked back at the emails I had with VS, they actually started with an $80k offer which was then increased to $90k and finally $100k which I thanked them for but declined, what surprised me was that they contacted me which made me think my site must have a decent presence which I hadn't really considered. My site doesn't really take up too much time, less than an hour/day although I don't have the enthusiasm for it that I used to, thankfully the members keep putting up content and there is a good vibe on the site, a bit of self policing and I get tipped off by members if there is any unwelcome content, arguments etc, I have 3 moderators who also keep an eye on things.

    I hadn't considered offering to host advertising for VS, it might be worth an email. I think if I could develop the site further to increase revenue I would be happy to continue but Ive ran out of ideas as things stand.

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    Moderator Kay is a Premium Member
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    [Edit: posted before I'd seen the latest reply.]

    I keep thinking Ive done a lot of the hard work in building the community (which is still growing) but I dont have the knowledge/experience to make a better job of monetising it.
    Does the subject (niche) of the forum still interest you? Are you still active on it? Do you enjoy your time spent on there? If the answers to these questions are mostly "yes", then consider hanging onto it.

    Do you need to sell? Would it be a relief to pass it on? Again, the answers to those questions will help to determine how you should move forward.

    Is your main problem just that you don't know how to monetise it? In which case start asking questions about how to monetise forums.
    British Expat - helping people to live and work abroad since the year 2000.

    The joy of Internet delivery - the cartoon illustrating this will make you laugh!



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    Quote Originally Posted by Kay View Post
    [Edit: posted before I'd seen the latest reply.]



    Does the subject (niche) of the forum still interest you? Are you still active on it? Do you enjoy your time spent on there? If the answers to these questions are mostly "yes", then consider hanging onto it.

    Do you need to sell? Would it be a relief to pass it on? Again, the answers to those questions will help to determine how you should move forward.

    Is your main problem just that you don't know how to monetise it? In which case start asking questions about how to monetise forums.
    Hi Kay,

    Yes the subject still interests me and I'm still active although not as much as I used to be. I don't need to sell and its doesn't bother me to keep it or sell it. I sometimes wonder if owning it is just like money in the bank so to speak and that its value will grow in time but of course that could be wrong?

    My problem in monetising it is I don't know how to move forward from what I'm doing now and my IT guys who is paid a retained isn't any more sure than me. I feel what I get from Adsense for example is just pure luck rather than good judgement, yes I could look to attract further trade advertising but to be honest I have never looked, what I have has found me. I chose to decline the VS offer because I couldnt think of anything I would invest the $100k into and if I didnt reinvest I would have squandered it in time.

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    Moderator Kay is a Premium Member
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    The only thing I can think of to suggest to you is to do a search on here for what we already have about monetising forums, and start a new thread if you don't find what you seek. I run a few forums (some big ones!) and I'd say that AdSense is often not the best way - even though I'm quite a fan of AdSense for other types of sites.

    There's all sorts of other ways to monetise a forum - subscriptions, direct advertisers, affiliate links, all the usual stuff. Another problem with AS these days is that they do too much of this "personal targeting" stuff and waste your advertising real estate on things which are completely irrelevant to the subject of the page. I dunno if that helps or not. It's funny how every time "forum" gets mentioned here on EP everyone says that Peter Davis buys forums and forgets about little old me who's been running a dozen or more for over a decade now. LOL.
    British Expat - helping people to live and work abroad since the year 2000.

    The joy of Internet delivery - the cartoon illustrating this will make you laugh!



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