I'm new to this but have been doing a fair bit of reading here and elsewhere. I wish to dabble with a small website or two in my spare time. I understand so far that revenue and traffic are important. I appreciate the concept of net profit (I'm an accountant).
Apart from looking at the traffic and earnings, any tips on what I need to inspect when buying a small, sub $2,000 site that's well established?
Thanks for your time.