Or maybe I should say, is it worth spending money on?
This is a serious question being asked to the "guys that know." For a small online business is it worth hiring decent professionals to get your page ranked highly on Google? By decent, I mean the cheapest I can find for a reputable SEO genius is $500-$1000 USD a month. (I'm not talking Fiverr gigs.) I really miss the traffic and the sales that came from being at the top of the page.
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