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Thread: Running a Wiki

  1. #1
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    Running a Wiki

    Dear EPers,

    Does anyone have experience running a Wiki-based website?
    How is the on-page SEO of those platforms?
    How do you monetize this beast?


    Thanks!

  2. #2
    Moderator Kay is a Premium Member
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    Sorry, I've no experience of running one of these.

    Why not have a look at some successful ones and see how they do it? Then try to reverse engineer how they created their success. You can probably figure out quite a lot just from what's available on their sites. Then you could also look at them as though you were doing a competitor analysis. Find out how well they perform in the market, whether they're prominent on social, etc. This should give you a feel for what it takes to do well with one of these.

    PS: What is it that attracts you to this idea? Is it the hope of UGC?
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  3. #3
    Administrator Clinton is a Premium Member
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    I've no idea about the SEO as I don't advocate targeting SE traffic (yeah, yeah, I know that's heresy). But with respect the monetising - it's difficult. You need to recognise that there are two distinct groups of people who visit - those looking for information and those addicted to commenting or revising articles. The former can be presented with more ads, pop-ups, invitations to sign up for a newsletter, affiliate offers, whatever. The latter are the ones you need to take good care of.

    That said, the one wiki I still own is now "closed" to new editors because of all the spam it was attracting. People now have to go through a procedure to get approved as editors.
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    Marketing Mentor Mikl is a Premium Member
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    Quote Originally Posted by danieleB View Post
    How do you monetize this beast?
    I would think you do that in the same way as with most other sites, that is, with PPC advertising, affiliate programmes, selling your own merchandise, or whatever takes your fancy. The usual pros and cons apply. The fact that it is a wiki doesn't change the game (well, it might change it a little).

    I don't have any experience of running one myself, but I have been an active user of a specialist wiki for over ten years. It started out very well, but it has gradually descended into a magnet for spam, fluff and downright vandalism. That's the underlying problem with any site that offers any sort of community involvement.
    Mike

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    Thanks you guys for the valuable input.

    @Kay, the idea I'd like to test is based on UGC, so WIKI is one of the possible and well known platforms that can be used. I'm not fantasizing about UGC, I just want to put together a MVP and see the reaction it gets.

    Spam seems a serious issue here, so moderation is a task not to understimate.


    Cheers!

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