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Thread: Useless marketing terms

  1. #11
    Marketing Mentor Mikl is a Premium Member
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    Quote Originally Posted by JimWaller View Post
    Do you think they were trying to imply "Look how well we treat our staff, just imagine how well we'll treat you!"?
    Then why don't they explicitly state that they treat their customers well? And give examples of how they achieve that?

    Mike

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    New Member Mentor JimWaller is a Premium Member
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    Like I stated previously, they probably think it sounds boastful if they state it directly. Honestly, it doesn't really matter what if anything they were trying to imply. Based on the experience Fish had, they failed miserably. In terms of word of mouth advertising, they made a HUGE mistake. Anyone who reads this thread will probably not consider using their services. (Assuming they are still around.)

    With the preponderance of social media, it only takes a few negative comments or reviews to put most people off from even trying something. Yet another marketing hurdle to overcome.
    Help bring Janice home My mother-in-law was hospitalized while on vacation (holiday) We're trying to bring her home.

  3. #13
    Marketing Mentor Mikl is a Premium Member
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    Quote Originally Posted by JimWaller View Post
    Like I stated previously, they probably think it sounds boastful if they state it directly. Honestly, it doesn't really matter what if anything they were trying to imply. Based on the experience Fish had, they failed miserably. In terms of word of mouth advertising, they made a HUGE mistake. Anyone who reads this thread will probably not consider using their services. (Assuming they are still around.)
    Point taken.

    Mike

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    Quote Originally Posted by Kay View Post
    Maybe they just meant, "Hey! We're all round good guys."

    More likely, perhaps there was the inference that happy staff are more motivated to do a good job (for you).
    No, it was pretty clear they weren't thinking that deeply. It was Narcissism, Inc.

  5. #15
    Marketing Mentor Mikl is a Premium Member
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    I just noticed another one that perhaps comes under this heading. Regarding a change in its payment method to AdSense publishers, Google says:

    We're excited to announce that wire transfer is now available ... in a number of countries.
    "Excited to announce" is such an over-used phrase that it's lost all meaning. And I can't help thinking that, if setting up a wire transfer is something that excites Google, heaven knows what a real breakthrough in technology would do to them.

    Mike

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