Apparently people are more likely to part with their money when they're feeling nostalgic. Let's get some retro images up!

I'd not heard of this before. Had you? Are you already using this as a tactic?

Is it just a fad or what? Even if it's about pushing psychological buttons, which is pretty much what the article suggests, then it'll no doubt be overdone and that'll lead to a form of "banner blindness" as people start to ignore it.