Apparently people are more likely to part with their money when they're feeling nostalgic. Let's get some retro images up!

http://www.bbc.co.uk/news/education-28442793

I'd not heard of this before. Had you? Are you already using this as a tactic?

Is it just a fad or what? Even if it's about pushing psychological buttons, which is pretty much what the article suggests, then it'll no doubt be overdone and that'll lead to a form of "banner blindness" as people start to ignore it.