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Thread: Step-by-Step Plan to Build a $5000 per Month Passive Income Website Portfolio

  1. #21
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    Quote Originally Posted by dsieg58 View Post
    Very, very, intelligent post. I agree with everything you said, especially "D" and "F." Could you explain a little more about your final paragraph? Applying affiliate marketing to lead generation?
    Years ago affiliate marketing was a fairly well known proposition among the MMO crowd.

    People who were ahead of the curve realized that their was a market to be made (and in fairness you had to make it) using the concept of affiliate marketing and tying it to lead generation in the local field. For example, you would create a site catering to Detroit dentists and capture leads from people looking to get work done. You would then turn around and sell those leads to dentists in Detroit.

    The hard part was creating the market, you really had to go out and hustle and sell these local businesses on the concept of lead generation via the Internet which was quite new at the time. The good part was that because of the difficulty it wasn't something that a competitor could just jump into your market because of the sales process involved. It was a fragmented area, right for disruption at the time.

    People used SEO tricks to get ranked for important keywords and some high-paying leads like payday loans and locksmiths ended up in the world of black hat SEO (e.g. the gaming of local search results which nobody had truly been doing on a large scale at the time).

    I did this probably 7 years ago in the child care market. I had a simple website which I drove traffic through via adwords which had a basic info capture form (number and age of children, zip code, name and phone number). I would get in the neighbourhood of 25 leads a day entered (maybe more, it was a long time ago). The problem was that the child care industry was so fragmented (lots of home daycares) that I couldn't sell most of them because I couldn't get myself in front of enough potential lead buyers. I probably could have made it work if I wanted to invest the upfront time and money (I handled each lead individually as I don't automate a process until I'm sure it's wroth it) but I got bored and let it drop as adwords prices went up and I struggled to get childcare providers to understand the value of a client and how much a lead was worth to them.

    The nice part about the leads was that I could sell each lead to multiple buyers. If you wanted an exclusive on the lead then you paid $30 or so instead of the $10 if the lead was non-exclusive. The leads were well worth it as a child care client is worth thousands of dollars a year.

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  3. #22
    Publishing Mentor dsieg58 is a Premium Member
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    Interesting. I also did this a few years ago with a twist. I bought up close to 50 local domains "dentist-mytown.com" for example, SEO'd them to the top 3-5 spots and a certain traffic level, then sold the websites. I didn't do lead generation. (Although I probably should have... hindsight is 20/20) I could have sold them on upkeep, and maintenance but I wasn't really interested in long term web design business at the time. Same deal essentially though. The websites are still around but, of course, Google local and Yelp, etc, knocked most off the top positions. But I made some good money at it while it lasted. 5 figures per web site for lawyers, doctors, plastic surgeons, etc. It would be impossible today, of course. I agree, what you have described would have worked like gang-busters circa 2008-2010.

    I wish I could think of something, but more and more it is looking like the internet as a viable small business is a thing of the past. Luckily I diversified into a number of different areas offline as well as online so I'm not dependent on my websites. But all the web properties and their incomes are sideline business income streams now.

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    There are still fairly untapped markets/concepts out there that you can go after but they are fewer and fewer everyday and generally not good areas for those new to the MMO world.

    I've had a good concept for a while now, I'm just too fat and lazy to make it happen. Maybe once the summer is over and we are into the horrible world of Canadian winters I'll move forward on it. I've been looking into pre-built CMS software that I could modify to do what I am interested in.

    But with that said, we all need to start somewhere.

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  6. #24
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    One other factor to consider is that there are companies (notably Demand Media) who are doing exactly what individuals used to do, except that they have automated and standardized the practice. For those who don't know, Demand Media finds profitable search terms, puts an article title on a list available to more than 7,000 freelance writers and pays about $15 for a 500 word article. Demand Media eliminates authors who produce bad articles, so the article they post is much better than anything you or I could buy for $15, let alone for $5.

    Google's Panda was supposed to be an attack on such content farms, but I have done many searches where nearly identical articles from eHow (a Demand Media company) still have 3 or 4 spots in the top 10 SERPs, often including the #1 or #2 spot. Google's current emphasis seems to be on sites with a large amount of content. The size and depth of eHow and similar sites appears to override the fact that an article on a topic was written by a freelance writer, probably with no background on the subject matter, as opposed to an article on a niche site, often written by a person with some degree of expertise in that subject matter.

    Even if you are able to find some profitable search terms, there is a very good chance that next week or next month, your great search terms will find their way to Demand Media's list of article titles.

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  8. #25
    Publishing Mentor dsieg58 is a Premium Member
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    Google's Panda was supposed to be an attack on such content farms, but I have done many searches where nearly identical articles from eHow (a Demand Media company) still have 3 or 4 spots in the top 10 SERPs, often including the #1 or #2 spot. Google's current emphasis seems to be on sites with a large amount of content. The size and depth of eHow and similar sites appears to override the fact that an article on a topic was written by a freelance writer, probably with no background on the subject matter, as opposed to an article on a niche site, often written by a person with some degree of expertise in that subject matter.

    Even if you are able to find some profitable search terms, there is a very good chance that next week or next month, your great search terms will find their way to Demand Media's list of article titles.
    Agreed. It has happened to me more than once, in exactly the same way as you described. eHow and Wikipedia dominate most of my niches currently as well.

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    Senior Member TheodoreK is a Premium Member
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    Do you know cargo cults? Well, this is cargo cult MMO.

    Let me ellaborate:

    During WWII, indigenous people of Melanesia observed an inexplicable phenomenon unfold right in front of their huts. They saw wealth dropping right out of the sky!

    American and Japanese airplanes landed with lots of unimaginable riches for the outsiders who had arrived to fight the war and the Melanesians wanted this to happen to them too. So, they built their own runways from packed dirt, they crafted wooden control towers in which a Melanesian with wooden headphones would sit, they raised bamboo antennas (even designated a guy to be the radio) and lined up their runways with large torches. They even painted "USA" on their chests and paraded around every morning just like the outsiders did, all in hopes of tricking the cargo planes landing on their strip for a change!

    Sadly, no plane ever landed on a cargo cult airport, and even sadder still, there is a handful of cargo cults still active today, more than sixty years after the last airplane airdropped any cargo. Yet, they're still trying.

    Cargo cultists mimicked the outsiders and built wooden airports, hoping to get-cargo-fast. But, just as the cultists' mockery fails to produce any results, no matter how good (they think) their mimicry is, cargo cult MMO might resemble methods with which others make money, but try as you might, you'll just build dirt airports and sit with your wooden headphones for years with no results if you try to make money with them.

    Makes sense?

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