Following up less than a year from the FTC's new rules on disclosure comes the news that the Advertising Standards Authority in the UK is going to be clamping down too.

The Advertising Standards Authority (ASA) is extending its remit to cover the online realm.

It means that online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.

The ASA will also have the power to ban marketing statements on social networks such as Facebook and Twitter.
Good news? Or too much government meddling?

Implications? Do you see currently non-compliant sites rushing to sell before the rules come into force? An opportunity to shop competitors?