I've had someone submit their site for sale to me by email today. He's one of those who's making no money from the site and makes this argument (paraphrased):
Can you help me out here? I want a good standard reply to give these people ...and maybe a thread to point them to.I'm on the first page of Google for xyz term and get 100 visitors a month on that term. If you were buying that term in Adsense it would cost you $300. So the minimum benefit you're getting from buying this site is $3,600 per year. If each of those customers becomes a repeat customer, how much is that worth to you, $100? $200? Multiply that $200 by 1200 visitors a year and you can see how valuable this site is
Why is that free traffic not worth the price you'd pay to buy that number of visitors via PPC? Is there a comparison somewhere that shows that for a given site organic converts less well than PPC? Any other good arguments?