Got this from Alexa:
If you don't have much trust in Alexa and don't see the sharp drop as meaning anything, there's this from Quantcast:
Their traffic seems sharply lower no matter how you look at it. Summer (in the North) is a quiet time for this business and it should have been picking up sharply by October.
Did their lack of a marketing manager make a difference? Their ad spend has dropped as well:
But the apparent big decline in traffic couldn't have been as a result of the lower ad spend as they get a very small percentage of their traffic through PPC.
Is something wrong here or is it just the bursting of the template bubble being reflected in these graphs?