Facebook accounts for 25% of all US pageviews

[Clinton]

According to Mashable, one in four pageviews in the US is at FB

Hitwise is showing that in the past week, Facebook.com saw 3% more web visits and almost five times more pageviews than Google

Wow!

What happens if they get into search in a big way as this article suggests is inevitable? Could they become the killer SE that YahooSoft have failed to become?

Do we start doing SEO for FB?

[ScottJ]

I've always been a bit slow at using social media, FB, twitter etc but realise for the larger sites it's too big to ignore so have created a fan page for my larger sites, got the vanity url and trying to build a base. My friend has almost 8k fans for his website on FB and it can make a real difference to visitors & traffic numbers.