We've just been looking for a site [non-ecomm] for sale that appealed to us, which wouldn't need much attention but one that we could improve and earn more from, compared to what it earns currently. This proved to do be not very fruitful. We concluded that it would be better/quicker to give attention to pages on sites we currently own as follows:
What do you think? There are more things I hear you shout - so, what other things would you recommend? And in what order of importance?
- Identify pages with highest eCPM [need to increase traffic to these]
- Add a bit of original content to existing content
- Add more content on a regular [4-6 weekly?] basis
- Include authority external links