The Cluetrain Manifesto

**JJMcClure** · April 4th, 2011, 11:06 AM

this was recommended to me by an old school friend who's been pretty successful in marketing, it looks pretty interesting, anyone read it?

The Cluetrain Manifesto

I'm going to read it online here - http://www.cluetrain.com/book/95-theses.html

**tke71709** · April 4th, 2011, 11:36 AM

Sounds like a great title for a Big Bang Theory episode.

**tke71709** · April 4th, 2011, 12:35 PM

I read a chapter or so, I really find the author's writing style difficult to follow so I think I will pass on this one.

**Clinton** · April 4th, 2011, 1:19 PM

I like #29

Elvis said it best: "We can't go on together with suspicious minds."

Sorry to go off on a tangent here but ...

It's my suspicious mind that protects me against organisations. When I get mail in the post from a well known organisation telling me I've won £10,000, it's my suspcious mind that tells me to put it in the bin. I recognise the fact that the large corporates are faceless, soulless entities and the girl being ever so polite to me on the phone is a minimum wage lackey reading from a script, she doesn't real mean anything she's saying.

I'm particularly jaded at the moment because my £30K car is in the dealer's for a warranty repair. When it first went in they didn't have the part and had to order it. Now they don't have the tool to fit that part. In the meanwhile my car has been off the road for over two months. Very conveniently they're relying on the warranty small print which says nothing about time-frame, simply that they will repair it free of charge. They see nothing wrong with me being carless for several months. When I was buying the car and asked for interpretation of various terms in the warranty contract the salesman almost had a fit. Apparently nobody but nobody ever asks those questions. It turns out now that I didn't ask enough questions!

The more a large organisation tries to make me less suspicious ...the more suspicious I tend to be of them.

**tke71709** · April 4th, 2011, 1:32 PM

Clinton,

If the Bentley needs servicing just use the Jag or the Land Rover instead.

Geesh

**Clinton** · April 4th, 2011, 1:34 PM

My other car is a £500 Honda Accord and I can't use it because the wife's commandeered it for the school run and mummobile. I'm without wheels. Very annoying. I took the bicycle out yesterday!