Accounting for Google Panda update when assessing website value

**Andrew** · April 12th, 2011, 6:20 PM

Now that the Google Panda roll-out has hit the UK, I'd be interested to hear people's views on what this means to website valuations. Is there still value in some of the sites that have been impacted? What does this mean in the long term for sites that rely almost exclusively on google for traffic? Does exact name domains still matter?

**ScottJ** · April 13th, 2011, 3:16 AM

'So far' I and many others have seen no ill effect on EMD's in fact the opposite in some cases, some of my EMD's with thin content have risen, certainly not what was promised, may still be rolling out but I can see no evidence of that benefit being turned down so far, domains with content/seo/backlinks remain unchanged one's with no real backlinks still remain. I know sites like ehow & content farms have taken a hot but the EMD side of things I remain to be convinced.

**Freeman1974** · April 18th, 2011, 6:42 PM

Im with ScottJ on this. A few of my sites are a bit thin on content and tbh was a bit concerned about the G update hitting the UK, but so far all its done is knock down some of my competitors ;-)!! One of my sites went from No.9 on pg1 of google (where its been for 5 or 6 months), and now its No.2! Maybe im actually better at this internet marketing game than i thought ;-)

**Clinton** · April 19th, 2011, 4:15 AM

I'm seeing low content sites beating quality ones. I'm seeing scrapers ahead of sites they've scraped. I'm seeing specific complaints in numerous places that so far the update isn't doing what Google presumably wanted it to do.

**Kay** · April 19th, 2011, 4:26 AM

It's a strange update that's for sure. We have been kicked in the teeth. Traffic (and income) is way down on one of our bigger sites. It's not thin on content. It's got thousands of pages of original and unique content.

I guess we just have to hope that things change again and improve. There's not a lot you can do when G gives you a big pay cut. (Go on holiday is the best idea I can come up with. Off tomorrow.

)

**ScottJ** · April 19th, 2011, 5:04 AM

Also as it's an algorithmic change no reconsideration request would help either for anyone with a negative impact as there has been no manual penalty.

**JockP** · April 19th, 2011, 7:31 AM

Can anyone ever get it perfect ?

People are always going to lie cheat and steal.

Will it be any different with another supplier, ala anoth google....

Just a thought.

On the topic. My US sites have had no change at all.