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Thread: SEO/marketing on a shoe string.

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    SEO/marketing on a shoe string.

    I read this interesting article I am sure it has done its rounds and has likely been discussed in a few places.
    It has some interesting ideas and pretty standard advice, but it seems solid enough to me. So the question at hand how would be, what would any of you do to promote a new site without spending much cash?
    Obviously part of a strategy for starting a site with no or little capital has to include what one can do for free.
    So assuming I was starting from scratch, I would register a .com, get some hosting and a decent theme. Average cost around $28.00. Even though it is a solution offered in the article I would probably spend the rest on a basic prweb release. It is rather clichéd but it seems a solid performer and is likely as good as buying ones way into small to medium directories.
    If I already had hosting, .com and ability to build it myself my strategy would not change much. Except I would probably take the $20 change and buy some decent PRL articles in my niche and hand spin them. I would then submit them to various press release sites and populate my site with the remainder. Alternatively, “find” the articles and pay someone on to do a little link spreading for me.
    I still think there is some value to be had from ezinearticles and similar so I would lay it on heavy around those kind of sites, each article unique and quality of course.
    Instead of attempting to spam 300 blogs, I would try and isolate 30 or so I really liked factoring in SERP, Visitors and relevance. I would then attempt to post comments of a high enough quality to actually spark some discussion.



    There is a bit of a process here….we are still assuming money is an issue so I am using traffic travis as its free and useful.
    Let’s pretend your niche is cpu’s its highly competitive but also highly searched. So if you wish to tackle best cpu good luck, its currently getting 2323 searches a day (according to TT which is likely not so accurate) Still a lot of searches, likely competitive term.
    However best CPU for gaming is getting 75 a day, which if one could convert 25 of those into a visitor. It’s good targeted traffic to your site.
    Find some great gaming blogs, find a conversation or debate to join. Back up your arguments with your youtube video and link the post back to your comparison charts on your site. It’s a useful authoritative post which has added value to the blog and as such is less likely to be left un-culled. More over whether you stole, remade or custom created your video and chart it’s a useful resource likely to be used by others.


    I know I am digressing onto link building so I will stop now, it is however part of it.
    I know I have not shared any bolts of lighting, it’s all readily available information on the net and largely main stream approaches. Perhaps some other members have some great ideas they would not mind sharing.

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    First of all, I would try to make the site as marketable as possible. Ideally one that offers a product or service of some kind. The entire marketing then consists of approaching other merchants in the niche and trying to make JVs.

    If I were to do it the hard way - SEO, attracting traffic, etc. - I'd focus on guest blogging and joining any conversations I can find.

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    Not much advice there for the beginner.
    The trouble with a lot of the strategies suggested is that you need to be savvy before you can take advantage. Get good hosting / upgrade the server - isn't the point that there's no traffic yet? And the suggestion to spend the cash on books? Then work out how to get more money to apply the knowledge gained.

    The biggest salient point from that original article is that all those guys prefer to pay others to get the work done. There's a couple of vague useful ideas in the whole article. If I didn't know they might lead to better things ...

    They might as well tell anyone trying to get started in SEO to go stack shelves in Tesco to learn about marketing from the bottom up.

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    Well, when you ask a general question, you get a general answer. What you can do specifically depends on your site, many times the answer may even be, "your site is crap, scrap it and start anew".

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    I totally agree with you crabfoot, its why I opened the topic. The article itself as you say, has a few good ideas and standard advice.
    More than actually dwelling on the article I thought people might be willing to share some strategies or ideas. I know we have a topic on ways to attract traffic, so this runs the risk of being repetitive. However traffic and SEO are slightly different, I can drive a lot of traffic without getting good serps.

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    Quote Originally Posted by Slowdive View Post
    More than actually dwelling on the article I thought people might be willing to share some strategies or ideas.
    If I shared the strategies I'm using on here, I'd get beaten with a big stick!

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    I read the article, which I found interesting, but it didn't really tell me anything I didn't know already. However, I took the opportunity to leave a comment on it. Hey! It's another link.
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    Quote Originally Posted by Kay View Post
    I read the article, which I found interesting, but it didn't really tell me anything I didn't know already. However, I took the opportunity to leave a comment on it. Hey! It's another link.
    Now THAT is good SEO!

    Slowdive,

    I'd say generating traffic to your site using backlinks is also good for SEO. Like I've been saying - publish to your own site first, then "spin" those articles and publish them on quality sites linking back to you. No matter what you use to build your own site, consider plugging a WP blog in the mix as at least one search engine is still enamored with it and it does have excellent SEO capabilities - both built in and via plugins.

    Andy

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    The premise of the article is "What would you do if you only had 100 dollars to market your website?".

    The way I'm reading this is that the author assumes the website is live and already established, meaning it has content and probably some traffic. He only wants to know what product/tool/strategy would offer the best bang for the buck in terms of promoting a website.

    I'm using intensively all the backlinking methods available. In my opinion, the biggest boost for a website is offered by do-follow high PR blog comments that are not autoapproved, on posts with low OBL.

    I'd spend the $100 and $250 on such one way backlinks, and for the $500 I would add some original, relevant content to the site, and/or, if necessary, a redesign destined to improve the conversion rate.

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    In my opinion, the biggest boost for a website is offered by do-follow high PR blog comments that are not autoapproved, on posts with low OBL.
    I couldn't agree more on the not autoapproved and low OBL. I'll also add that they should preferably be permanent links and even better than having links in the comments is having links in the blog post itself. And it has to be on topic, of course!

    I was just talking on the phone with JJMcClure and explaining that I've always preferred buying links over chasing free ones. What would you suggest someone do if they had a larger budget, say $1000 or $2000? How would you approach buying permanent on-topic links?
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