Need advice on setting up a membership based site

[JJMcClure]

Ah I see. "Get on Track to your 6 Pack!" is what made me think of truth about abs actually. Is that staying in the header?

Yes, it's his strap line and he wants to keep it. I'm not sure about it since it's very specific and the actual program is about general weight loss.

I guess the best thing to do is test a number of sales pages.

Definitely part of the plan.

Are there others in his field who you can look at to see how they're successfully marketing to the target audience?

Yes, a number of them and the current iteration of the concept and the placement fo the various page elements is based on a some of the more successful ones. I've tried to emulate what I know is working for other people combined with implementing your advice.

The traffic generation you mentioned sounds perfect. PPC could be a challenge or is he narrowing right down to some sort of weight loss sub-niche? ie Women over 40 morbidly obese. Or single men 25 looking to compete in body building competitions?

Sounds like a fun project actually albeit a little challenging.

No, I tried to get him to nail a very specific target demographic but this product works for anyone so I had to come up with something failry generic, hence the male AND female images in the header and the general neutrality of the design.

Challenging... yes! Especially as I've never done this before.

[Michelle]

Yes, it's his strap line and he wants to keep it. I'm not sure about it since it's very specific and the actual program is about general weight loss.

I think you're absolutely right to be not sure about it if it is general weight loss.

No, I tried to get him to nail a very specific target demographic but this product works for anyone so I had to come up with something failry generic, hence the male AND female images in the header and the general neutrality of the design.

I suppose with networking and joint ventures he can go that route. If he wanted to dominate the SERPs though it could take a good deal of effort I'd think. PPC costs are high for the general 'weight loss' market so the campaign would need to be closely monitored unless he's got very deep pockets.

Challenging... yes! Especially as I've never done this before.

I'd be documenting any suggestions you make that he doesn't approve just to help with the post implementation review and possible alternative strategies to test.

[JJMcClure]

Ok, thanks. You've really helped me get to this stage. Next step is to get the technology up and running, I'm going to use Joomla, Amember and Aweber and then we're going to start plugging content in and planning for the prelaunch.

[Michelle]

I haven't used Joomla or Amember. AWeber I know about so if you need any help just sing out.