rob, it's true what you say about people spending their own money. But then isn't it up to stockholders, not us, to object when management is wasting bucks?
Perhaps stockholders see it as brand building, networking, lobbying or some other marketing related activity and are perfectly happy with the spend.
In a twisted kind of way, directors splashing cash around and enjoying luxury perks is a great advert for the health and prosperity of the company.Originally Posted by Clinton
If.... you're a status hoar.
20 Ways To Market Without Advertising.
I don't have any complaints about #18
Just discovered this very interesting article on the Guardian's website. And there's a link to a very awesome pdf: Think of me as evil (which I've only skimmed so far and will read in more detail later)
Among various reviews, one from an MP:
(This report) suggests (that advertigin) harms society and the planet by increasing consumerism, manipulating cultural values, and intruding into all aspects
of our lives.
It might suggest that but as long as it generates the kind of money that it does, it's not going to change. If anything, it's getting worse.(This report) suggests (that advertigin) harms society and the planet by increasing consumerism, manipulating cultural values, and intruding into all aspects
of our lives.:
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