Not sure about anyone else but lately, when I search in G, I am often hard pressed to tell where the ads end and the search results begin.
They've taken their own advice and blended the ads on the page quite well. So does this help advertisers or hurt them?
I know I've clicked on several ads to get to the same place I would have gone otherwise - to the main page of a company. I'd be interested to know who paid for those clicks because I don't generally buy anything during that kind of search.