Following on from Kay's EMD confusion, I'm unsure of the advantage that an exact match domain gives in the current interweb marketplace.
As I understand things, the panda has eaten the advantage that Gargyl used to give to EMDs, although there may still be something to gain from Yahoo/Bing.
So, if the exact match advantage has been heavily eroded, why are people still seeking domains of this kind? Is there still an advantage in an exact match domain that I am missing? If so, what is it?