This site came up for sale in Flippa - twice - but the reason I picked it for talking about is the history of his attempts to sell. A quick search through Google shows he listed it for sale at Flippa and it didn't sell. He listed again. It didn't sell. He then put it up in V7N and elsewhere and even went to the trouble of doing a post on the blog itself (something he avoided doing earlier). He may be getting more desperate to sell.
It looks like he's tested the market, found the market not biting and is therefore highly likely to talk sensible or even bargain prices.
I find that when buyers start off with unrealistic expectations and they do have to drop their lofty prices they end up selling for less than if they started off with a reasonable price in the first place.
Standard Disclaimer: As usual, this is not a recommendation and I make no profit from bringing these to your attention or putting you in touch with the sellers. Check the books and do your own valuation and due diligence. As usual, I don't compete with you on any prospective site I spot and list here.