I'm working on a deal right now and have got slightly stuck.
The seller only has Awstats installed on the site and hires a company to do all the traffic generation. Issue is, he doesn't really know what they do (this site isn't his full time income so he doesn't pay much attention to it) and can only provide invoices of paying them (and their contact details).
The Awstats screenshots are legit, but what I can't understand is the traffic. It's showing Google search traffic for a number of keywords that are nowhere to be seen (not even in top 500) for the site in Google/third party tools. How can this be spoofed (ie show search traffic, when there is in fact, none)? What genuine explanations might there be?
The income has been verified (bank statements etc) and the site itself seems to have a lot of good feedback (it's a product), so there's plenty of good reviews. I just can't figure the traffic out, and obviously, if I can't, then it's unlikely the buyer can either!