So my 5 year old son comes home with a letter to Santa that they had to write in school in his backpack. In this letter he asks for a digital camera (which he has wanted for a while and which has already been purchased) and Smokey the Fire Truck (which I have never heard of).
So I hit Google this morning to find some information on this toy and near the top of the SERPs I see the following listing:
The url alone tells me this is probably a thrown together site based around Adsense and affiliate marketing but I still want to see what they have done with it from a professional curiosity perspective (heck I once had a site about plus-sized bikinis).
The site is done in WordPress, has a bunch of keyword filled pages, a big picture linking to Amazon to purchase the product. So far not horrible but certainly not great. I am fairly fond of the keyword in bold, keyword in bold and italic, use of highlighting, etc... as it reminds me of 3 years ago but I digress.
The part that makes me laugh though (and their major oops) is their choice of review. I won't repost it here out of respect for the forum rules but when I steal ooops repurpose a review I make sure that it presents the product in the best possible light. Perhaps the owner of the site should have done the same.