I'm looking at traffic in GA for this site that has been up for several years.
Beginning in Dec this year, starting after the first week there is a new traffic source showing and its significant. It is labelled by GA as source/medium: rss / rss. Again, no visits prior to the data in GA. At first I thought this might be a spike from being indexed in Google News but not sure since the traffic occurred and spiked also on days when there was new content but not in Google News. Typically this being a news site traffic spikes as posts are published. New posts get the majority of traffic.
However for example for traffic from the other day, there were no new posts and I got the most traffic from a post from over one month old which does not make sense. It shows average time on page as 19 seconds and with a bounce rate of 8.83%? Also strange is this traffic seems to be also tagged as a campaign, but when I look at the campaign name it shows as the article/post title? Maybe somehow somewhere people got mislead into thinking this was a new post and they bounced when they realized it was not?
Anyone have any idea what is happening? Are these bots? Is this bad? Certainly is misleading traffic figures.