What's a web-only retail company worth?

[artracer]

The January 2012 issue of Internet Retailer (IR) has an interesting article on valuation...
http://www.internetretailer.com/2011/12/31/cashing-out

The online version of the article omits this chart that's in the print version.

Internet Retailer Top 500 Rank: 001-100 || Enterprise Value(EV)/Revenue: 0.60 || EV/EBITDA: 7.0
Internet Retailer Top 500 Rank: 101-200 || Enterprise Value(EV)/Revenue: 0.55 || EV/EBITDA: 6.0
Internet Retailer Top 500 Rank: 201-300 || Enterprise Value(EV)/Revenue: 0.50 || EV/EBITDA: 5.0
Internet Retailer Top 500 Rank: 301-400 || Enterprise Value(EV)/Revenue: 0.40 || EV/EBITDA: 4.0
Internet Retailer Top 500 Rank: 401-500 || Enterprise Value(EV)/Revenue: 0.35 || EV/EBITDA: 4.0

[Clinton]

Good article, artracer. They could have added a few more tips on "How can I get a good price?" The sector you're operating in, how and where you market your business for sale etc., do also impact on the price you can get. But I reckon they've covered most of the main points.

Google doesn't get mentioned once! So much for sites where the #1 selling point is "free traffic"!

And, rightly, no mention of Flippa as they're talking about serious businesses the bulk of which sell outside of Flippa.