So I'm checking out links into a site and one of the linking sites is down - I go for a look to see if the domain is dropping, I'm a bodysnatcher in that respect! No such luck ...
Whilst investigating that site I find a search result like this one -
Hmm. That SEO score feature is way off - and the links to "other top sites" along the bottom don't relate in any way I can see. In any case, they only link to results pages for those sites, they don't go out to the sites.
I'm always interested in low grade links providers, so I poke around the site. I find no way to perform a search or input anything. The T&C are more appropriate to an ISP than anything else.
There's a mention at the bottom of the result page - "data provided by serpanalytics.com" . Let's go look at that.
Serpanalytics purports to be selling services. I'm not very impressed by the results I've seen already, so I ignore that aspect, although they offer a free account for one month.
If you are working on your keywords, it takes a month to settle into a service like theirs, then you can make adjustments and see what happens after another month. Too expensive!
So what is here? "Position Tracking" only works when you're signed in. "Additional tools" has three choices, Competitor Research, Keyword Research and SERP Tools.
Competitor Research and Keyword Research appear to function on the back of some peculiar Gargyl Custom Search. I say peculiar because clicking on a link result or two did not lead to the expected outcome in either case. Clicking on a result in Keyword Research (for "acne") took me to another search (for "Insurance"), while the results from Competitor Research just took me back to the top of the page.
The SERP Tools either did nothing for me, or asked me to log in.
So what is this all about?