I'm new to the forum but in all of my research on buying and selling websites I have found this tip repeatedly and I wanted to share it with the world of EP. I apologize if this sounds redundant to many of you, but if it helps just one person find that deal that makes a difference..
Everyone knows that the best deals happen offline, the deals that make news, sales of websites for $80,000+, this is of course because the sites that are being sold at these prices are being bought by people who don't value these websites as just "websites," instead they value them as full-fledged businesses and are making substantial investments for incredible returns. The point is that these deals, the best types of deals, are not found on Flippa, they are not found on eBay or for sale anywhere on the web for that matter. The best websites to buy are the ones not for sale.
If someone walked up to your door, knocked, and said, "I would really love to buy your house" chances are you would shoo them away. Unless of course you were planning to move soon, and you haven't done any renovations to the house lately, and you knew that if you were going to put it up for sale soon you were going to have to put money into it to make it "buyer-ready." If this was the case, I'm sure you would be overjoyed that someone shows such great interest, and you might even sell your house if the conditions were right.
The point is, when this happens online, people are usually apt to sell their house! There are often old, ugly ducks of a website lurking on page 2 or 3 of Google, that have been there for a long time and the owner is stuck: doesn't know how to improve rankings to improve revenue. Or simply they don't know the value! Owners of these ugly ducklings are unaware of what real gems they are sitting on, which is why they are perfect for people like us to take off their hands.
The process is simple:
1. Identify a niche or keyword (preferably an evergreen one) that you are interested in
2. Look past the authority sites on page one, and scour Google to page 2 or 3 or 5, look for that site that has a few adwords ads on it and tons of content, look for the sites that you can't believe are ranked. Look for the sites that you can tell have not been updated in a while, and see potential.
3. After due diligence, contact the site owner, find their contact info on the site or WHOIS and send them an email that looks something like:
Message: "Hi, I came across your site and I noticed it has some really great content, I really like it. I also noticed it hasn't been updated in a while. Would you be interested in selling your site?"
* some people believe a long drawn out approach is best...yeah, don't do that. We are all busy, and the site owner is too. Keep it short and to the point, while also making it personal. The worst they can do is say no, and you move onto the next gem.
4. Often times, since the owner of the site has never been approached by someone interested in buying their site, you will be able to get a price that is an absolute steal compared to the would-be price of the site on an auction.
5. Don't say the first number in the negotiation
This method is simple, but on the private marketplace, the best deals are found, and you can almost always get them for way less than would-be at an online auction!
Has anyone tried this technique before?
What was your success? Failure?
What are some tips you would be willing to share about this technique?