I used his forum name which is a first name followed by four numbers - think Clinton4581 - so lends itself nicely to Google searches. I did a
site:businessxxxforum.com Clinton4581 search to call up all his threads. Fantastic! In one thread, he discussed being just down the road from someone in a particular town, in another thread he mentioned he was in the printing business. In a third thread he mentioned a new local directory service that he uses and recommends. Bingo. Went to that local directory and searched for printers in his home town and he was the only one listed.
Read his thread again to see what he said about his competitor. Given that information and knowing the town and industy, it was easy to narrow down the competitor who's selling to two choices. Now all I need to do it email them both to declare an interest in buying
Even when you think you've provided no information you could have given away too much!
Damn, I need to fight this urge to dig out sites to buy. I just realised I'm not buying and I have other more pressing work to attend to!
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