I was checking out Flippa and saw this auction.... and I'm just wondering what you pro website buyers think about it. $1500/month in profit, but only sells for $3500? It seems to me like the buyer got a heck of a deal. Did it go for so low because of trademark issues? On the other hand, I see this $100/month adsense site went for $2600, which seems to be killer for the seller.
Am I missing something here?
The reason I'm asking is because I have a site that I'm thinking about selling. It's 1.5 years old and I never started monetizing until recently (haven't monetized it much for social reasons). It's scored some great organic links and is in an extremely profitable market with over 60 pages of unique content. Most of the traffic seems to be word of mouth because the Google traffic is pretty low overall. It gets a stable 50 uniques/day, and I could monetize the hell out of it, but I'd rather sell it and move on to the sites I enjoy developing.
I'm just trying to figure out why those sites above have such a huge variance in what they ultimately sold for. The buyer of the first one will recoup his investment in a couple months, and the 2nd site doesn't look special at all, nor does it have much content at all.