Since I have a couple of mature sites that get less than 100 UVs a day, I thought it would be a good learning exercise to revamp old posts and pages to try to attract traffic, as well as creating new material with a careful eye on keywords. France for Freebooters has a page about one of the major walking trails in France - GR7000, known as La Régordane or the Route de Saint Gilles. The page hasn't been visited for at least a year, as far as I can see - which is a waste, since I believe it's quite a good article and one that will not date.
The first lesson I learned is that since no-one advertises using the phrase 'la Régordane', Adwords Keyword Tool says it has zero search volume. I wonder if that is true: for a start, there is a hotel that carries the name of the trail, whose website occupies two places on page 1 of nearly 2,000 pages of search results, followed by a tripadvisor link for the hotel, as well as results for tourist info about the trail.
Eventually, I found a couple of keyphrases that I could use instead of 'la Régordane' which was the beginning of the original title of the article, then I edited the title and the opening paragraph to include them. Since the original title puts me on page 1 for 'la Régordane', I have retained that phrase, but lengthened the title to incorporate two more words that actually get AW ads. Now I'll wait a few weeks and see whether I get any visits.
I'll also work on a Ezinearticles article - and if I feel really inspired and energetic I'll do a Squidoo Lens about whole set of Grandes Randonnées trails. Yhat will be a bigger challenge - I have not got past handful of WIPs so far. I have to get the knack, and practice is the only way.