When buying any business, the more you understand about ALL the numbers, the better off you are. Both gross and net numbers can hide both threats and opportunities. Net profits tell you how much was left after expenses, but without knowing what the expenses are, it is nearly impossible to know if they can be improved.`` Cash flow is important too, although in most small businesses, cash flow and net income are fairly similar except for debt service. If a seller has debts where he is paying off principal (reducing his cash flow), it usually has no impact on the buyer of the business because the debt is rarely assumed by the buyer.


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