Grynge started an interesting thread asking whether anyone made money from social media.
Despite my aversion to Twitter, Facebook, et al, over the last few days I read a lot on the subject of social media, and that frequently led me into articles about mobile content so I thought I'd start a new thread to see what the EP members have to say about the mobile side of things.
The first thing that confused me was the idea that you need to check your stats to ascertain whether there's a demand for a mobile version of your site/blog. I can understand doing a survey to find out if your existing users want such a thing but if you don't offer it in the first place, then these mobile users aren't your visitors anyway, so how do you ask people who don't use your site? The other thing was the frequent suggestion of using stats to find out how many people access your site using mobile devices. Well, if you're not providing content for the mobile users, then they're not going be using your site. Are they?
Then followed a couple of days of wading through reports, articles, stats, till my brain started leaking out of my eyes. I can't go into it all here (but I'll sell you an eBook if I ever write one - just kidding!). In a nutshell, I reached the conclusion that even if it's not absolutely essential to provide mobile content now, IT WILL BE. It's a bit like the olden days at the end of the last century when people started to realise that having a website was essential for business. And yet... there are still many successful businesses which don't have websites. Ignoring local B&Ms which already have more work than they can handle, there's still a huge untapped market there and that's almost 15 years after the early adopters of business websites started out. Will it take such a long time for mobile content to become so mainstream that everyone has a mobile website in the same way?
And now, after all that preamble, the point. How does one make money from mobile content? Most of the stats/surveys on the subject suggested that most people would prefer to have (put up with?) some advertising to pay for the mobi content rather than pay a subscription to view it. That led to a lot of further issues about how to present the advertising in a considerably reduced space. (Perhaps an idea for a new thread about optimising adverts for mobiles.) It doesn't seem to be too difficult for the larger companies to do deals with media groups, but what of the small guy with, say, a travel blog?
My final question for now - does anyone here make money from mobile content?