[Note: Many of the pages explaining how this forum works (like this one) were originally written before changes to the forum management and structure in April 2013. EP is a large site and although the information below has been updated, some parts of the site (including some of the pages linked to below) may not yet reflect the changes. Please bear with us - we'll be amending the other pages as soon as we can!]
I've got a more detailed glossary of terms used in the buying / selling of websites, but this sticky is for the abbreviations people are likely to come across in our threads. Please add your suggestions
API = Advanced Programming Interface (normally a gateway between your website and another websites tool)
AS = Adsense
AW = AdWords
BE = Break Even
BH = Black Hat (SEO method that's not necessarily approved by the SEs)
BHW = Black Hat World, a forum for discussing black hat techniques
BL = Backlink/s
BW = BandWidth (the amount of bandwidth used)
CB = ClickBank Affiliate Network
CJ = Commission Junction Affiliate Network
CMS = Content Management System
CPM = Cost Per Mille (Latin for thousand)
CR = Conversion Rate
CTR = Click-Through Rate
DP = Digital Point Forums
DD = Due Diligence
EBITDA = Earnings Before Interest, Taxes, Depreciation, and Amortization
eCPM = effective cost per mille
EFT = Electronic Funds Transfer
EMD = Exact (keyword) Match Domain
EP = Experienced People (this site and/or the sister site)
EPC = Earning Per Click
FTR = Free To Register (i.e. available domain)
FP = FlippingPlanet.com - this was an independent forum that merged with us in April 2012
G = Google
GA = Google Analytics
GAKT = Google Adwords Keyword Tool
GATE = Google Adwords Traffic Estimator
Gorg = Google as in Google + Borg (of the "resistance is futile" fame)
GWT = Google Webmaster Tools
Hits = Sometimes confused with UV's but a hit consists of an image loaded, a file loaded etc.
IAB = Interactive Advertising Bureau (also used to refer to the standard sizes of ads on the 'net)
IB = Interest Based (ads in Adsense that are based on what Google thinks the visitor is interested in)
IBL = Incoming Backlink/s
IP = Intellectual Property or Internet Protocol (the unique number that identifies your connection to the net)
IM = Internet Marketing
JS = JavaScript
JV= Joint Venture
JVP= Joint Venture Partner
LoI = Letter of Intent
LSL = Long Sales Letter
MFA = Made for Adsense
MLR = Master Label Rights
MMO = Make Money Online
MRR = Master Resale Rights
MO = modus operandi (not strictly a website buying term but it does crop up on these boards)
NPB = Non Paying Bidder (someone who wins an auction at somewhere like Flippa and then absconds)
OP = Original Post / Original Poster
OS = Operating System (as in Windows, Linux etc)
PLR = Private Label Rights
PPC = Pay Per Click (also used to mean "Pills, Porn and Casino" i.e pharma, porn and gambling - legal sectors that aren't universally approved or liked)
PPV = Pay Per View
PR = Google's Page Rank (Also Public Relations)
PV = Page Views (how many pages are viewed on your website)
ROI = Return on Investment
RPM = Revenue Per Mille (thousand)
SE = Search Engine/s
SP= Sitepoint Forums
SEM = Search Engine Marketing
SEO = Search Engine Optimization
SERP = Search Engine Result Page
ToTW = Threads of The Week, a bulletin we used to send out to all members who hadn't opted out of receiving admin emails: more here. Now superseded by our opt-in newsletter.
TTM = Trailing Twelve Months (revenue)
UGC = User Generated Content
USP = Unique Selling Proposition
UV = Unique Visitors (the unique number of ip's to your site)
vB = vBulletin, the software that runs forums like this one
WH = WhiteHat (SEO method approved by the SEs)
WP = Wordpress
WSO = Warrior Special Offer (products offered by members of the Warrior Forum to other members )
YOY = Year on Year
Others
WHOIS = (used to mean) Domain Ownership Details more
Pr0n = Porn
Slippa = Sitepoint (SP) + Flippa
Came here for an answer and didn't find it above? Or have a suggestion for a abbreviation? Have a question about one of the above abbreviations? Please post it in this Abbreviation and Acronym Support Thread.
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