15 March 2012, 4:23 am
- Rep Power
Hello From WhyYork
I am new to this forum and website.
The reason I have signed up is that I am seeking advice on selling my website. Here is some information.
> We are an online business directory for York. Its free to list on the website, however we do offer combined online (Homepage Ads, Monthly Newsletter, Featured Listings, Video) and offline packages (Feature on 10,000 Flyers distributed around York + Dedicated Leaflet drops) <snip link>
> Website Stats:
> Website is 1 year old.
> On average 1,600-2,000 unique visits per month. These are driven by local search terms usually with the word York in the search query
> 280 Businesses registered on the website
> Ranked well on Google & Alexa, given the sites age. For example Free Advertising York is ranked on Page one near the top. PR=2
> Turnover for last year was £5K based on 10-12 hours effort per week
> Business Models are designed to generate 70-80% profit.
> What would be included in the sale
> Ownership of WhyYork.co.uk
> Sub sites include:
> o Classifieds
> o Events (However this is currently offline)
> o Vouchers
> o Blog
> o Other sections can be negotiated.
> Twitter & Facebook Accounts
> WhyYork Video Advert + YouTube Channel
> Training on the above
> Existing Customer Base + Access Database System.
> Any customisation that you would require, ie logo change etc
> ** Please note existing relationships with service providers would not be included and would need to be re-negotiated with. For example graphic designers, content writers & leaflet distributors.
> The new owner can do what they wish with the site, I can help with the transfer however this would incur a fee.
I havent paid myself a salary, the money is sat in the bank less the running costs.
How/What should I sell the site for?
Many thanks for your help in advance!
Last edited by Clinton; 15 March 2012 at 4:27 am.
Reason: rm link
15 March 2012, 8:35 am
Here is the critical piece in your site description.
Originally Posted by WhyYork
The person who runs this site (as is) will essentially be buying a job that pays £10 an hour. Unless they can outsource the work cheaply or find additional revenue sources the site isn't worth much as an investment unfortunately.
15 March 2012, 8:43 am
Hitesh, I'm glad you took my suggestion to register at the forums. I hope others chip in to give you more opinions/suggestions.
In the meanwhile, it may be worth you reading our thread on how to add value to your website.
15 March 2012, 9:30 am
- Rep Power
... and in addition transferring a website to a new owner always entails a risk that some revenue and momentum will be lost. That too must be factored in to the evaluation.
Originally Posted by tke71709
15 March 2012, 12:06 pm
- Rep Power
Thank you for the feedback, its much appreciated!
15 March 2012, 1:30 pm
- Rep Power
Without wishing to appear critical, there are a few things about the site that I found annoying.
In the 'classifieds' section there is an annoying popup advert.
You can only go from 'classifieds' back to the site home page by clicking the back button
The 'whats on' link takes you to another website. As this site is a totally different style am I right thinking that this site is not yours? It also has its own adsense and info that suggest it competes against the main site.
I think that if you sell the site as it stands you would not get a great deal for it. You could probably make some changes that would help improve the overall feel of the site an encourage a buyer to take a chance with it, or someone may see potential and be prepared to make the changes themselves
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