His site sells a product - caracol cream and he's selling the business along with stock (36K) jars of the cream. Caracol is an anti-ageing cream.
However, if you go to his site he has a warning in red text telling visitors that there have been some regulatory changes and the main ingredient in this cream has been banned and that once current stock is sold out there won't be any more.
He forgot to mention that in the Flippa listing. Just thought it looked fishy.