Big News: Google has opened up massive amounts of new data in Webmaster Tools

**Clinton** · April 15th, 2010, 05:14 AM

Awesome amount of new data! Complete with Google Analytics type graphs and data that you previously only dreamed of getting your hands on!

we’re now providing more detailed data for each individual search query. We previously just reported the average position at which your site’s pages appeared in the search results for a particular query. Now you can click on a given search query in the Top search queries report to see a breakdown

...Now if your site ranks for more than 100 queries, you’ll see new pagination buttons at the bottom

...To save you some time and effort, we're now generating a chart for you

...Finally, for sites that have numerous keywords that change frequently, we’ve added the ability to search through your site’s top search queries so that you can filter the data to exactly what you’re looking for in your query haystack.

Their announcement.

Take it for a spin, guys, and start making use of it before your competitors do!

**hooperman** · April 15th, 2010, 05:39 AM

Now that's useful. They give you the number of impressions your site got for a query - and the CTR.

Shame it's not at page level, though, that would have been more useful (EDIT: ignore that - there is page level data when you drill down). I suppose in most cases you can accurately guess which page on your site ranked for a given phrase, but it's not always obvious.

Even so, I'm pleased that we can see impressions vs clickthoughs. That's smart.

Oh wow - you can compare CTRs for different positions a page ranks at for a given phrase! #2 gets me a CTR of 53%, #3 gets a CTR of 30%.