One phenomenon I hate is people who go from buying "make money products" straight to selling them, and only ever trade in the "make money" niche, breeding newcomers selling to newcomers selling to newcomers.
Sadly many if not most of the "direct marketing gurus" including many of the most famous are EXACTLY of this type.
Since these people only know how to sell "make money products", then despite all the smokescreen, all they are qualified to do is sell "make money products", which leads to another generation of newcomers selling make money products to newcomers.
And it is all a scam.
The problem is simple. It is a zero sum game. No new wealth is created. Draw a circle around all aspiring marketers in which we include our guru, his disciples and those that follow and all transactions occur inside the ring.
Net result is , every single ££ is earned at the expense of somebody else in the ring!! Each big winner is at the expense of many losers.
And the only way this "chain letter" exists is by enough new blood entering to lose money to the gurus.
They do all they can to encourage the next layer in this giant MLM scheme by saying "since you don't have a product, why not sell my course as an affiliate" - here is how to create the website, all you have to do is promote it, so forums become a blaze of affiliate links, with false testimonials for the "guru" saying how great a guy he is. When in reality the only money any of the disciples make is by selling the guru scheme on to another generation of inevitable losers.
There is also the problem that since they have no business outside selling make money products, they are not testing what works, so they have no up to date information on what is working except in the "make money" niche: net result they sell out of date stuff. Which is passed on from newcomer to newcomer. Some well known gurus on niche subjects such as PPC, dont actually do it for a living, they sell training instead, so how would they know what is working?
The zero sum game is real.
The only way wealth is generated is by bringing money in from outside the ring of would be marketers, so disciples selling something else to someone else, ie doing something else!! succeeding despite the guru and system , not because of him:
I am a member of a lot of expensive marketing clubs.
My guiding rule is simple. Buy only from people who have a business outside selling "make money" products - who are
simply teaching what they do for a day job.
Interestingly in the unfair selling regs it is now illegal to promote an MLM scheme in which most of the revenue is generated from selling "dealerships" ie starter packs to would be sellers, rather than selling to end customers. It is a pity that most of these gurus are not trapped by the same legislation.