A couple of points though:
- you are making a mistake in responding to my posts in arguing through the logic of the letter - when my posts are saying - if you are selling, use it - it works - but for me personally as a buyer I am put off and won't buy. So in some ways the logic is irrelevant - it is a personal response - and one which is not uncommon amongst those who have a particular approah to how they buy...
- the LSL format is rarely used as you describe - an opportunity to lay out all the details in front of the customer - it is usually used as a psychological exercise to push to a sale - otherwise why oh why do they keep repeating the same points over and over again, in different ways... unless the punter really is thick! no - the reason they do it is because it is a psychological trick to push to sale... the whole process is not as you suggest about putting the information in front of me - if it was there would be no need for the vaguely patronising tone of voice used / the repetition / the waffle / etc. - that is all part of a sales technique... so, on recognising that - I leave - as I would encourage all educated buyers to do..
- in today's world we have a viral awareness of products / services - the good and the bad tend to be well known within relevant circles - you can get a feel for a car / a computer / a service / a consumer product / etc. from forums / tweets / facebook review sites / etc. - if we removed all advertising (made it illegal!) would people be any less able to buy the car they wanted / find the latest blockbuster book or film / choose food to eat? of course not - we have to therefore ask what advertising is about - and simply it is designed to sell more of product a than of its competitors - it is about making money for the source company... it is not geared, as you suggest, towards providing the information the customer needs so that they can make an appropriate decision - because doing that might mean their appropriate decision is to buy from someone else - it is geared towards making the customer buy that product... even if it is not the most suitable - information is concealed if negative deliberately or by omission - there are implied statements which walk a fine line legally etc. etc.
I once worked for a large multi-national and put in place the IT suppliers policy - it was simple - don't call us, we will call you - if they called, they were put through to me and I said goodbye They got very frustrated, but our procurement became a shorter process / took less staff time / became cheaper / was more accurate / etc. - because we employed 1,000s of IT staff - some of the best in the country - we knew more than the suppliers about our own needs / usually more about the products than their sales folk / when we had a need we would go to them and the discussion was far more constructive... We ended up wasting less money / having a more focused solution portfolio etc. - For the seller to believe that the buyer doesn't know what they want may be right in some instances - but in many it is not - and as one of those buyers who knows what I want - I do not like this sales approach... personal views