I thought it would be fun (and a good exercise in humility) for us to share some of our biggest online FAILURES. Maybe, unlike me, you haven't had any... But I sure have had a couple. I have had plenty more mistakes (like selling something for far less than it was worth) but that is for a different thread. What I want to know here is:
WHAT IS YOUR BIGGEST ONLINE FAILURE?
Basically a site you were ready to run with and was excited and sure it was going to succeed only to see it fall flat on it's face? I am interested in hearing *real* failure stories not *stories where I say I failed but it is obvious I really succeeded*.
Let me start with one of mine. There are two I have, but one will do for now.
The site was YourICC.com and it was a "new" type of search engine. We had a nice simple layout, a great tagline "The Search that Reads Your Mind" and, what I thought was a great plan.
As sites like Excite and others will becoming more and more cluttered with news / ads / etc I thought a website that cut-to-the-chase and just provided quality search results was a great idea. Teamed up with keyword targeted advertising that was non-intrusive I thought we had a real winner.
We launched a promotion - "The Haunted Hearse Tour of Terror" which was an online sensation and, for the month of October 2000, we were one of the most accessed sites on the web.
However, the website traffic didn't equal new search traffic and the site fizzled fast and fell right on it's face. Total failure. We invested about $4000 in the site and made a whopping $0... Nothing.
Realizing the site was going nowhere and with the emergence of Google as the dominating search I shut the site down.
I was felt confident YourICC was going to make millions. Nope - total failure.
So, what is your non-success story?