
Originally Posted by
Bryan
Hey all!
There's already been a lot of discussion / questions about the relatively high chance of getting scammed when buying sites (especially when buying through more dodgy marketplaces, such as DigitalPoint and a few others) so I decided to post this quick how-to to help out some of you.
While the post relies on my own experience, and I'm quite happy to say that by taking the precautions I will be talking about I've never, ever been scammed myself (even though I've done a lot of buying), it's still by no means conclusive and you should always keep your guard up.
So here goes - the Top 7 Warnings Signs:
3. Seller unwilling to disclose (enough) statistics.
Another very typical scenario, especially on DP and other free marketplaces.
Always try to get Google Analytics stats - and not just (fakeable) PDF proof but actual access to the seller's Google Analytics. It is extremely easy to give someone read-only access to your website stats - all it takes is logging on to GA and adding new user. And there is virtually no excuse not to do it as you won't be able to mess up anything (you will be given read-only access) and you won't be able to sell any other sites associated with this account either!
There's also many buyers who simply don't have Google Analytics installed and offer stats provided by tools such as Awstats and Webalizer. There's two things you should bear in mind when dealing with this kind of stats:
1) Since most of these tracking programs are installed on a local server (as opposed to GA which is on Google's own server) and analyse raw log files, rather than actual live visits, they are extremely easy to manipulate with. So whenever you're about to buy a site that doesn't come with GA statistics, you should do a bit more research to see if the site really is getting the kind of traffic it claims to get. Check statcounter (data is not accurate but will give you an idea), check their Alexa rank, make sure that they actually rank for their main keywords on Google etc.
2) Another cool trick is to go to the site, open the source code of it (usually right click anywhere on the site, then "View Source" will do), press CTRL+F and type in "analytics". If you then see Google Analytics tracking code then this means that the site in fact DOES have GA installed. And the seller who is trying to tell you that it doesn't is simply full of it.
As usual - comments/additions are more than welcome!
Take care,
Bryan
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