BTW - I'm not totally against the term "Scratching", I just thought it was worth some discussion. Like I said Flipping websites is related to the same term used in real estate, and so it's worth looking to the same source for other terms.
Builders and Flippers are the main type of speculators in real estate so the same terms make sense for websites as well.
At the same time, it's the common usage that actually determines the terms people adopt. I can certainly see that if Scratching became the common term then people would start making the connection instantly after awhile. That's just how language works.
I think the most likely way to actually get the term to stick is for someone to write an ebook with a catchy title.
"Scratching for Dollars", Scratch your way to Success", "The Scratcher's Road to Riches"Anything like that combined with a really solid workable method could cement a term into the market's vernacular.
So, my guess is that the first person to really come up with a good term (whatever it is) and then markets it, then that'll become the term that takes off.