When purchasing a web site, how far do you go to verify traffic and income? Anything that can be transmitted electronically can be faked (web logs / stats, PayPal / Clickbank screens, etc). For high end web sites there will certainly be a lot of hands on verification, but what about relatively low end sites in the $1K - $10K range? I'd like to hear some opinions and experiences.
I guess that this can go in both directions. If you are selling a website you will certainly get a higher multiple of revenue / profits with 'better' proof.